Coming Together

Wieden + Kennedy London Honda

I love that you see each part of the car come together in this ad. You see every little thing from the screws to the windows that goes into making the Honda. I can only imagine how much effort and time had to be put into this ad which speaks to the quality of the ad. It is the most creative car ad I have ever seen.

Crispin Porter Bogusky Coca Cola

There are few different aspects of this ad that come together. The voices go from being one voice to many, making one universal voice just as the ad goes from being of one person to many. What I love about this ad is all of the different cultures and races of people coming together. It shows how universal and iconic Coca Cola is. This song works perfectly with Coca Cola's theme of happiness as do all of the people with smiles on their face.

Fallon Minneapolis

This ad for Sony Bravia flat screens is amazing. All of the balls bouncing together has such a cool visual effect especially because they are bouncing through such ordinary scenery like streets and gutters. The ad highlights the color of the television and this ad does that perfectly because your attention is on the balls the entire time. The coming together from a couple balls to hundreds of balls was also an amazing visual effect.

Socially Irresponsible Advertising

Grey Amsterdam Breast Cancer

This campaign is for Pink Ribbon Magazine raising awareness about breast cancer. While the cause that this ad is promoting is a great and the motive itself is socially responsible, the ad is not. I think it's inappropriate to have a series of naked boobs in a Breast Cancer ad. If I had or knew someone that had breast cancer I would be offended that this is the aspect that the media wants to highlight: boobs. Not hope, not caring for each other, not sticking together...but boobs. Breast Cancer is shocking all on it's own, it doesn't need boobs to add additional shock value.

Draft FCB Taco Bell Drive Thru Diet

You have got to be kidding me. The fact that Taco Bell is actually trying to convince consumers that if they go through the taco bell drive thru and eat taco bell on a usual basis they will lose weight is one the most ridiculous ideas I have ever heard. It insults the consumers intelligence to think that they would believe this ad and it is a huge lie which shines badly on the product. This campaign is terrible.

Leo Burnett Chicago Disney

There should never be a Disney commercial titled "Pillow Talk". While I think the ad has a cute sentiment towards the end I think it's inappropriate that an older couple in bed together talking about their marital issues is for Disney. Disney is targeted at children and if a child wouldn't like or understand this ad. They would be much more likely to get the wrong idea about this ad before they got the right one.

Socially Responsible Advertising

I think socially responsible advertising is important. Good advertising gives the consumer something to think about and gives them credit for being intelligent. It also is conscious of the society it is advertising to.

AMV BBDO London- Act on CO2

This ad was to raise awareness about climate change and its connection to CO2 emissions. People are shown doing every day things and their carbon footprint is a visual, real footprint on the floor. This was to show people that even their small every day actions have an effect on the climate change. Most people are aware of the environmental changes that are happening but they don't take it personally and see how they can make a difference. This ad shows people what they can do in their every day life to help. I this this is an important issue and I like that the ad takes a more artful approach rather than an informative one. It is not talking at the consumer or scolding them, it is showing them.

This ad is for Honda's newer, cleaner, quieter diesel engine. Not only is this ad socially responsible because it helps the environment but also because the sound that a bad diesel car makes is annoying in general so it is socially conscious as well. The animation is great and the song is very catchy to the point where it takes an entire day to forget the words "Hate Something Change Something" out of your head. It is a good thing that this ad is memorable because it is something thats important. The hate for old diesel engines brought about this ad so this ad and change so it is promoting change and action as well.

LatinWorks Get Active

Obesity is a growing problem in America. This ad tries to inspire parents to make their children be active. The campaign shows Superman and Barbie, figures that young girls and boys look up to, overweight. Using these icons that are recognizable everywhere in the world makes the ad effective. Children need to be outside riding bikes or playing sports, not always inside playing with barbies and action figures.

AMV BBDO London

Heinz Ketchup

This ad for Heinz ketchup is great. It shows people how important Heinz ketchup is to their meals and the different, unique ways people use it. Whether it's patting or scraping it out, spreading it all over the plate, or using it for a hamburger you know it's Heinz ketchup.The most amazing thing about it is that the bottle isn't in the ad the entire time and you still know what it's for. The Heinz ketchup bottle is like the Absolut Vodka bottle, they are so iconic that you don't have to see the bottle to know what the ad is for. The music compliments the ad well and the tag "It has to be Heinz Ketchup" with the bottle is the perfect ending to the ad.

Taxi Montreal

Mini Cooper

This ad reminds me so much of the minimalist approach that Volkswagon took. It is highlighting the fact that it is small, something that isn't always considered positive, and making it a good thing. It is focusing on the car and not using sex or a GPS system to win over consumers and that makes it appealing. In the over exposed, fast moving culture we are a part of it is refreshing to see ads made that don't try to shock us and that focus on the small things. Small should stop being viewed as a small thing, especially in terms of a cars when the environment is in trouble, and this ad is a step in the right direction.

Wongdoody LA

Gossip Girl

This Gossip Girl campaign encompasses the show perfectly. All it takes is a scandalous picture and a tag line like "a nasty piece of work" to make the week until the next episode practically unbearable. Not only does this drive people who watch Gossip Girl religiously like me crazy but it attracts new viewers from the same age group. If I saw this ad and hadn't watched Gossip Girl before, I would definitely start. I think Gossip Girl and Wongdoody have a bright future with this campaign.

Venables Bell & Partners SF

Orville Redenbacher Popcorn

This campaign for Orville Redenbacher is clever. They found a way to take on the competition without being tasteless or immature. Their competition is other snack foods and in their ads they show how much larger their portions are while still managing to be 100 calories. They make Pac Man out of popcorn eating the small, fewer amount of crackers. Weight is a growing concern driving people to eat less but this ad shows them that they can still eat just as much and consume the same amount of calories they would if they ate only a couple crackers. The ads are simple and to the point but aren't boring. I would look at this ad and automatically know what it was trying to portray even before reading the copy.