BBDO Paris

My first reaction to this ad was ew but when I took a step back I realized that shock factor is what makes the advertising effective. It is for a serious topic, conserving energy and saving earth, so it deserves a serious ad. I think it's artistic how they have the red clothing around the cheetah so that at a quick glance you think its blood and take a second look. It demonstrates that something as simple and careless as doing half a load of laundry can have an impact as large as killing a cheetah. It is the kind of ad you wouldn't flip by in a magazine, you sit there and look at it and think about it. It definitely leaves an impression.