This ad is for Dole Mixed Fruit Juices, this one in particular for Pineapple Orange. I think these ads are good because of their simplicity. There are no words necessary or people necessary, the transformed fruit says it all. When looking at it, it looks like a pineapple but then after taking a second look you see that it incorporates both fruit. It makes you take a second look and spend time looking at the ad. It also isn't an illustration or animation it is real fruit which portrays the juice as fresh.
Wednesday, March 3, 2010
Dieste Harmel & Partners
This ad is for Dole Mixed Fruit Juices, this one in particular for Pineapple Orange. I think these ads are good because of their simplicity. There are no words necessary or people necessary, the transformed fruit says it all. When looking at it, it looks like a pineapple but then after taking a second look you see that it incorporates both fruit. It makes you take a second look and spend time looking at the ad. It also isn't an illustration or animation it is real fruit which portrays the juice as fresh.
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