This advertising for Clorox Greenworks is incredible. Artist Paul Curtis made a huge mural on a tunnel in downtown San Francisco using Clorox cleaning products. This ad is very impactful because the dirt on the tunnel wall is contrasted by trees made with Clorox products. This ad is very artistic and creative and sells the product in a way that encourages the consumer to think. This campaign generated a lot of buzz in the media because it is so unique and in the open and did a lot for Clorox because of that.
BBDO Chicago
It is hard to make gum seem important but I think this spot does. It focuses more on the impact of the gum as opposed to the gum itself. It is filmed in an artful way with the speakers bouncing the balls, and stimulating his senses, like 5 gum.
Ogilvy and Mather Toronto
I find this entire ad campaign amazing. The shock factor that follows this remarkable transformation is what makes it art. It catches your attention in a big way and is very appealing to viewers. I can't believe that's how fake these women we look up to are. This ad is refreshing and innovative.
TBWA/ Media Arts Lab US
The way the computer is presented is what makes this ad art. The fact that it is in that envelope to show its size is creative and the song works perfectly with the visuals. The spot portrays what is special about this product without saying a single word and that's what makes it so good..
BBDO New York
I adore this ad. It is such a clever way to market AT&T and the hansel and gretel aspect is what makes this ad artful. Incorporating a children's story that everyone knows makes the spot appealing. It highlights one of the advantages of AT&T, the GPS, without blatantly telling the consumer that.
