Publicis NY

Vick's Vaporub

This campaign for Vick's Vaporub is art in a more obvious way. I think it's a clever take on Vick's Vaporub though. The statue is colorless, unable to move, and cold which are three symptoms of being sick. Vick's Vaporub is an ointment made to clear cough's and colds. The smoke going into the statue's nose is supposed to be her smelling the Vaporub. I wouldn't know what this ad was for immediately but the logo in the left hand corner makes it easy to catch on to. I feel like most medication ads are corny and this is a refreshing change.

T.A.G

Westpointe Dentistry

This ad for Westpointe Dentistry made me laugh. The tag line basically saying that the teeth that come out of their office are so beautiful that the tooth fairy had to take desperate measures to get them, with the picture of her pulling someone's teeth out while their sleeping instead of waiting for them to come out is very clever. A copy this long would usually bother me but what it loses in length it makes up for in humor. It sells the fact that Westepointe smiles are beautiful and I can think of a more positive way to portray the dentist.

Campbell Mithun Minneapolis

Breast Cancer Awareness

I like this ad for Breast Cancer awareness. Putting the boxing cloves over the breasts with the copy "they can't fight for themselves" is creative and powerful. This ad makes you pay attention. If I saw this in a magazine I would definitely take a second look and that is important for an ad dealing with a cause that deserves attention. The bright red gloves in place of the breasts stand out and would make it very difficult to flip by. This ad is definitely innovative and makes me want to help with the fight against breast cancer. It says so much more than it does and that's what makes it so powerful.

Mullen

News Page

I have mixed feelings about this ad. The giant meatball is filled with different news stories and the piece on the fork has the copy "we select just the news you need". The copy is clever as is the way it is displayed as a piece of the meatball but without that copy I would have no idea this ad was for News Page. I would have thought it had something to do with food and I honestly still don't get the meatball. I also always thought that news distributors prided themselves on giving all the news, is there such a thing as only news you need? At a glance this ad is a creative take on News but when I take a step back I'm not crazy about the art direction and I would have sent a different message

Deutsch LA

Diet Dr. Pepper

I have seen this ad quite a few times and I always remember it.While I think this ad is corny, I think it's funny and creative. My favorite part about it is the fact that is an "I Exist" group session with figures like Santa Claus and the Easter Bunny there. It is a clever and new way of showing the great taste of a soda. This ad is saying that people can't believe that there are twenty three flavors and ZERO calories, it is that amazing. That the idea of a tasty diet drink was as far fetched as Santa and the Easter Bunny. It's an approach that has never been taken before and that is what makes me like the ad.

Hill Holiday Boston

Bank Of America

This campaign for Bank of America's wealth management movement that now includes U.S. Trust is targeted at people with over $3 million to invest and they revolve around the idea of self made money. The copy in this particular ad says "She owns a house in Palm Beach, a villa in St. Barths, a condo in Sun Valley, yet, a piece of her still lives on a cul-de-sac in Ohio". People are more attached to the money that they make themselves than the money that they inherit. This campaign does a good job of making the consumer feel safe trusting their money with Bank of America, showing real people who made their money and care about it. These ads are also connected to family and friends. For example their are children's bikes in the front lawn on this picture and most people with that much money have families and want their family at the same bank. These ads are thoughtful and effective.

Carmichael Lynch Minneapolis

Harley Davidson

I think this ad is as artistic as a Harley Davidson ad could get. Harley Davidson definitely has it's target market and this is directed right at it. I find this ad really funny. The copy "May wind be the only produce in your hair" combined with the bikers beard is a really clever way of advertising Harley Davidson. I couldn't think of a better way to sum up the attitude of a biker than with that copy. I have always got the impression that riding a Motorcycle is a lifestyle choice, not like driving a car. If I was a biker I would be inspired by this ad and appreciate it. It doesn't over stereotype what it means to be a biker but the copy acknowledges the fact that it is more of a lifestyle than just a bike. Not to mention, the picture itself is intense especially in black and white. The more I think about it, the more this ad grows on me.

Lowe Brazil

Melissa Bedtime Stories

Before I looked up Melissa Bedtime Stories I tried to guess what this ad could be for, female shoes definitely did not come to mind. The shoes are probably the last thing I look at in this ad. While I guess you could make a far fetched argument that because the girls in these childhood stories of Rapunzel and Cinderella are looked up to and known by every girl, and the girls in these ads are confident and in control which aren't bad qualities to associate with female shoes there is no way you could come to that conclusion just by looking at that ad. Not to mention, putting the women and princess' of childhood stories in lingerie and having them control men is kind of distasteful but then again that's what most Halloween costumes look like today so I can't say I am shocked. Overall, I'm not a fan.

Draft FCB Malaysia

Off Bug Spray

This ad is very clever. Af first when I looked at it I thought it was a target around the fisherman as if he is the target of the mosquito but when I took a closer look I noticed where the mosquito was and that the diagram was a maze. I tried to find a way from the mosquito to the fisherman and it is virtually impossible, showing that it you wear off spray there is no way a mosquito will bite you. The maze is the majority of the ad showing how large of an effect it has, the mosquito is really far away. The other thing I find amazing about this ad is that its from Draft FCB in Malaysia but this ad could communicate to anyone anywhere. Language and culture doesn't matter, this ad could run for Off Bug Spray anywhere in the world and it would translate to people.

TM Advertising Dallas

I am not impressed with this ad at all. The copy isn't legible at all, the cheesecake doesn't look appetizing, and even after looking at it for a couple seconds I can't figure out that it is for a restaurant and once I do I can't read it. If this ad does anything positive it makes me realize how important the copy is. Even though the picture isn't very good I know that it's cheesecake but without the copy I have no idea what the ad is for and this copy doesn't help me figure that out. I don't get the saying, and I am confused as to why a restaurant that has cheesecake on the menu would want graffiti associated with their restaurant. I honestly couldn't find any work from TM advertising that I was crazy about.

McCann Erickson London

Heinz Ketchup

I love these Heinz ketchup ads. They incorporate the Heinz ketchup bottle which is very distinguishable and find clever ways to turn it into tomatoes. The first ad slices the bottle up and the second uses the bottom and puts a tomato leaf on top to show the freshness of the ketchup. The tag line "no one grows ketchup like Heinz" is short and sweet and furthers the freshness of the product. I could not think of a better way to advertise ketchup. They are clever and portray the positive aspect of the ketchup, the fact that is fresh and made from real tomatoes in an artistic yet simple way.

The Martin Agency

Wal Mart

This ad for Walmart was released on Nov. 1 just in time for the holiday season. Christmas cards are a stressful aspect of Christmas, especially making them. I think the picture it's cute and charming but I think the copy is the best part. "This photo might take some time. The photo card, well, that's done in seconds". It focus' on the efficiency and quickness of the Kodak machine which is a very desirable. Not to mention a dog with a wig and santa hat on definitely makes the ad memorable.

Grey London

Pringles

I really like this Pringles ad. It's point in this particular ad is that they are "suprisingly crispy" but all of the ads in this particular campaign make Pringles seem exciting. As I have mentioned in other ads, the simplicity of it is what makes it a good ad. The bright red color on a white background puts the focus on the pepper and the fact that is exploding makes me think is exploding with flavor and that just like a crispy chip, it is breaking into pieces when you bite into it. It highlights all of the positive attributes of a chip without being an actual chip and that's what makes me like it.

JWT New York

I think these ads for Swedish Fish are adorable. The images are confusing at first but the tag line "A friend that you can eat" makes it make sense. This is the best way I can think of to advertise swedish fish and it makes it unlike any other candy. There is literally no other candy that could use this tag line where as brands like snickers that use "satisfy your hunger" could pertain to any candy. More than anything, the ads are charming and they make me happy and want swedish fish. What more could you ask for from a candy ad?

Young & Rubicam

Converse

I like the message of this converse campaign but I have trouble thinking its a good ad because its an ad for clothing. When I think of Converse I think of individuality and being different and this ad furthers that idea. The tag line "learn to love people for what they are and not the clothes they wear" promotes individuality and acceptance. Although I like the idea behind it, that tag line contradicts itself because it's an ad for converse clothes. Not to mention, I find it strange that they're comparing their clothing to a clown and basically saying their clothing is ugly. This ad makes me laugh and maybe makes me think but it doesn't make me want to do the most important thing of all which is buy the clothing.

Ogilvy and Mather India

I think this ad campaign for the World Wildlife Fund is very artistic. The tag line "Our life for the cost of theirs?" is also very powerful. Showing a city in the shape of the elephant demonstrates that all of that city is equal to the life of an elephant. This ad is preventing elephants from becoming an endangered species and I think this is a very creative way of showing what our cities and lives that we live so carelessly do to the rest of the world. I think both the art direction and copy writing on this ad are very good.

Martin Williams Minneapolis USA

Revlon Root Touch Up

I had no idea what this was a picture of at first but once I realize it was for Revlon root touch up it grew on me. I love that where the magazine folds is the part of the hair and that it is darker than the rest of the hair to show the roots. The fact that I couldn't tell what it was at first isn't the best thing but I did try to figure it out for awhile which made me spend more time on the ad rather than flip through it. When I think of hair product ads I think of models with big smiles and long shiny hair running down their back and that I know for a fact that I skip over those without a second thought when I am looking through magazines. If I saw this I would spend more time on it and I think that's important.

LatinWorks

Wow. These ads are intended to raise awareness about child obesity, with the tag line "keep obesity away from your child", and promote keep your child active. These ads definitely have the shock factor in showing typical childhood toys like Barbie and Superman as overweight. Not only are Barbie and Superman popular toys but they are also looked up to by a lot of children and I think that makes this ad have even more of an impact. Every little boy wants to be as strong as Superman and every little girl wants to be as thin and pretty as Barbie so showing them overweight really makes it's mark. As disturbing as these ads are I like them and I think they are socially responsible. Obesity is a growing epidemic in the United States and I think this ads do a good job of inspiring people to take action and get there children doing active thing's like sports and dancing to stay active.

Dieste Harmel & Partners

This ad is for Dole Mixed Fruit Juices, this one in particular for Pineapple Orange. I think these ads are good because of their simplicity. There are no words necessary or people necessary, the transformed fruit says it all. When looking at it, it looks like a pineapple but then after taking a second look you see that it incorporates both fruit. It makes you take a second look and spend time looking at the ad. It also isn't an illustration or animation it is real fruit which portrays the juice as fresh.

GSDM&M Idea City

BMW X1

I think this ad sends the right message but is very generic. It reminds me of a million other car ads that I have seen before. I do like that it encourages people to enjoy themselves in the moment and takes the viewer not only around the car but inside where the people are enjoying themselves. It focuses on the feelings of the consumers rather than just on what the car can do. I also like the fact that it takes you through four different environments to show you the car can do and handle anything. Problem is, I feel like I have seen it all before.

180 Amsterdam

I think these ads for for Adidas are powerful. The drawings are very artistic and show the intensity of what the person portrayed in the drawing is doing with all of the splattered paint and finger prints. The tag line "He's the Speed. You're the Bump" is also very intense and compliments the drawing perfectly. It gives the impression that people that wear Adidas mean business and are serious about what they are doing. That Adidas is for the most intense athletes, and for winners. It does all of this without even having to show an adidas product and that's what makes it good advertising.