Ogilvy and Mather India

I think this ad campaign for the World Wildlife Fund is very artistic. The tag line "Our life for the cost of theirs?" is also very powerful. Showing a city in the shape of the elephant demonstrates that all of that city is equal to the life of an elephant. This ad is preventing elephants from becoming an endangered species and I think this is a very creative way of showing what our cities and lives that we live so carelessly do to the rest of the world. I think both the art direction and copy writing on this ad are very good.