Thursday, March 25, 2010

T.A.G

Westpointe Dentistry
This ad for Westpointe Dentistry made me laugh. The tag line basically saying that the teeth that come out of their office are so beautiful that the tooth fairy had to take desperate measures to get them, with the picture of her pulling someone's teeth out while their sleeping instead of waiting for them to come out is very clever. A copy this long would usually bother me but what it loses in length it makes up for in humor. It sells the fact that Westepointe smiles are beautiful and I can think of a more positive way to portray the dentist.

No comments:

Post a Comment