Thursday, March 25, 2010

Publicis NY

Vick's Vaporub
This campaign for Vick's Vaporub is art in a more obvious way. I think it's a clever take on Vick's Vaporub though. The statue is colorless, unable to move, and cold which are three symptoms of being sick. Vick's Vaporub is an ointment made to clear cough's and colds. The smoke going into the statue's nose is supposed to be her smelling the Vaporub. I wouldn't know what this ad was for immediately but the logo in the left hand corner makes it easy to catch on to. I feel like most medication ads are corny and this is a refreshing change.

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