Tuesday, March 23, 2010

Deutsch LA

Diet Dr. Pepper
I have seen this ad quite a few times and I always remember it.While I think this ad is corny, I think it's funny and creative. My favorite part about it is the fact that is an "I Exist" group session with figures like Santa Claus and the Easter Bunny there. It is a clever and new way of showing the great taste of a soda. This ad is saying that people can't believe that there are twenty three flavors and ZERO calories, it is that amazing. That the idea of a tasty diet drink was as far fetched as Santa and the Easter Bunny. It's an approach that has never been taken before and that is what makes me like the ad.

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