Wednesday, March 3, 2010

Dieste Harmel & Partners


This ad is for Dole Mixed Fruit Juices, this one in particular for Pineapple Orange. I think these ads are good because of their simplicity. There are no words necessary or people necessary, the transformed fruit says it all. When looking at it, it looks like a pineapple but then after taking a second look you see that it incorporates both fruit. It makes you take a second look and spend time looking at the ad. It also isn't an illustration or animation it is real fruit which portrays the juice as fresh.

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