180 Amsterdam

I think these ads for for Adidas are powerful. The drawings are very artistic and show the intensity of what the person portrayed in the drawing is doing with all of the splattered paint and finger prints. The tag line "He's the Speed. You're the Bump" is also very intense and compliments the drawing perfectly. It gives the impression that people that wear Adidas mean business and are serious about what they are doing. That Adidas is for the most intense athletes, and for winners. It does all of this without even having to show an adidas product and that's what makes it good advertising.