Lay's Made for Eachother
Lay's "Made for Eachother" campaign was designed to show how Lay's chip and dip are meant for each other. Interestingly enough, none of the spots made for the campaign include the product. Instead they portray other items falling in love and being meant for eachother. The animation is adorable and the song choice goes along with it perfectly BUT there are no chips. This one for example I am ten times more likely to believe is for light bulbs before I believe it's for potato chips. I am all for making the consumer think in ads and making them figure it out but there are literally no clues in these spots that they are about chips. These ads could have been really good had they just made their point a little more clear.
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