I like this ad because of how much it stands out. Not only is it on the side of a building, but the ball is above the ad in mid air making the ad come to life. I know that if I was driving by this building it would catch my attention because of how three dimensional it is. My only criticism about the entire Pedigree campaign is the tag line "Dogs Rule". I think TBWA could have come up with something much more original and funny to go along with all of the amazing print ads and spots that were created for this campaign.
Thursday, February 18, 2010
TBWA
I like this ad because of how much it stands out. Not only is it on the side of a building, but the ball is above the ad in mid air making the ad come to life. I know that if I was driving by this building it would catch my attention because of how three dimensional it is. My only criticism about the entire Pedigree campaign is the tag line "Dogs Rule". I think TBWA could have come up with something much more original and funny to go along with all of the amazing print ads and spots that were created for this campaign.
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