I think this ad is very clever in demonstrating how quickly things can get to where you're sending them with FedEx Express. At first you don't know what is really going on but after looking at it for a few seconds you realize that as the sender is putting the vase in, the other person is already receiving it. The fact that you don't get it right away also encourages you to sit there and figure it out so you spend more time looking at the ad and in turn remembering it. The ad also manages to look artistic, even though there is a FedEx box right in the middle. The fact that that it is a vase being sent also highlights the idea that they can transport valuable thing's just the way they were when you put them in the box.
Friday, February 12, 2010
DDB Brazil
I think this ad is very clever in demonstrating how quickly things can get to where you're sending them with FedEx Express. At first you don't know what is really going on but after looking at it for a few seconds you realize that as the sender is putting the vase in, the other person is already receiving it. The fact that you don't get it right away also encourages you to sit there and figure it out so you spend more time looking at the ad and in turn remembering it. The ad also manages to look artistic, even though there is a FedEx box right in the middle. The fact that that it is a vase being sent also highlights the idea that they can transport valuable thing's just the way they were when you put them in the box.
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