2010 Super Bowl Ads

I was generally unimpressed by the spots displayed during this year's Super Bowl. I didn't love or hate any of them and I think that is the problem. However, some were definitely worse than others.

Three Worst...

Audi Green Police (Venables Bell & Partners San Francisco)

While I appreciate ads that are eco conscious, this ad is just stupid. It tries too hard to be funny and in doing so mocks the idea of being eco friendly. In fact, I am more inclined to do those these things after watching this ad out of sheer protest and I don't think that is the way I should feel after watching an ad trying to promote eco friendly behavior.

Megan Fox Motorola (Anomaly New York)

I will be the first to admit that Megan Fox is gorgeous but this is a push. Motorola tried to associate themselves with the current obsession with Megan Fox, being the most googled person in 2009, but no such luck.The spot insults peoples intelligence and doesn't bring anything new to the table. It's about Megan Fox being hot and her liking the phone. I rolled my eyes at this ad which is not the reaction Motorola intended. However, as much as I disliked it the male demographic could have a very different opinion and they are the target market for the Super Bowl.

Go Daddy.com (NB Agency Los Angeles)

I have seen sexist print ads and been offended but seeing it in a spot was so much worse, you can't flip the page. Every single spot for Go Daddy.com during the super bowl was awful. I get that the larger target market during the Super Bowl game is men but this is just ridiculous. They are just so tacky and tasteless. Other agencies have been able to incorporate the sex factor, like Old Spice for example, without looking this stupid.

Three Best...

Parisian Love Google (Google Creative Lab)

This ad was my favorite ad by far and interestingly enough is the simplest. Other spots probably required half the money and half the effect. Not to mention, this ad is done by googles own small in house agency.It is charming and clever. The story it tells and the small touches like the misspelling of Louvre make it have a much larger effect than any other Super Bowl commercial I saw.

Betty White Snickers (BBDO New York)

I thought this ad was funny. It's hard not to like an ad with Betty White in it but it is a clever way of portraying the "Snicker satisfies" slogan. Not to mention, keeping the theme of football during the Super Bowl was a nice touch.

Gatorade (WPP Los Angeles)

I thought this ad was powerful and appropriate for the Super Bowl given that it was about the Super Bowl. It got me excited to continue watching the game and be a part of the game and I noticed all of the Gatorade references without feeling like that's all it was about. This spot had thought put into it which was refreshing amidst the other super bowl ads. It makes you want to win.