Monday, March 15, 2010

Grey London

Pringles
I really like this Pringles ad. It's point in this particular ad is that they are "suprisingly crispy" but all of the ads in this particular campaign make Pringles seem exciting. As I have mentioned in other ads, the simplicity of it is what makes it a good ad. The bright red color on a white background puts the focus on the pepper and the fact that is exploding makes me think is exploding with flavor and that just like a crispy chip, it is breaking into pieces when you bite into it. It highlights all of the positive attributes of a chip without being an actual chip and that's what makes me like it.

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