Breast Cancer Awareness
I like this ad for Breast Cancer awareness. Putting the boxing cloves over the breasts with the copy "they can't fight for themselves" is creative and powerful. This ad makes you pay attention. If I saw this in a magazine I would definitely take a second look and that is important for an ad dealing with a cause that deserves attention. The bright red gloves in place of the breasts stand out and would make it very difficult to flip by. This ad is definitely innovative and makes me want to help with the fight against breast cancer. It says so much more than it does and that's what makes it so powerful.
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