Mullen

News Page

I have mixed feelings about this ad. The giant meatball is filled with different news stories and the piece on the fork has the copy "we select just the news you need". The copy is clever as is the way it is displayed as a piece of the meatball but without that copy I would have no idea this ad was for News Page. I would have thought it had something to do with food and I honestly still don't get the meatball. I also always thought that news distributors prided themselves on giving all the news, is there such a thing as only news you need? At a glance this ad is a creative take on News but when I take a step back I'm not crazy about the art direction and I would have sent a different message