Wow. These ads are intended to raise awareness about child obesity, with the tag line "keep obesity away from your child", and promote keep your child active. These ads definitely have the shock factor in showing typical childhood toys like Barbie and Superman as overweight. Not only are Barbie and Superman popular toys but they are also looked up to by a lot of children and I think that makes this ad have even more of an impact. Every little boy wants to be as strong as Superman and every little girl wants to be as thin and pretty as Barbie so showing them overweight really makes it's mark. As disturbing as these ads are I like them and I think they are socially responsible. Obesity is a growing epidemic in the United States and I think this ads do a good job of inspiring people to take action and get there children doing active thing's like sports and dancing to stay active.
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