TM Advertising Dallas

I am not impressed with this ad at all. The copy isn't legible at all, the cheesecake doesn't look appetizing, and even after looking at it for a couple seconds I can't figure out that it is for a restaurant and once I do I can't read it. If this ad does anything positive it makes me realize how important the copy is. Even though the picture isn't very good I know that it's cheesecake but without the copy I have no idea what the ad is for and this copy doesn't help me figure that out. I don't get the saying, and I am confused as to why a restaurant that has cheesecake on the menu would want graffiti associated with their restaurant. I honestly couldn't find any work from TM advertising that I was crazy about.