Tuesday, March 16, 2010

McCann Erickson London

Heinz Ketchup

I love these Heinz ketchup ads. They incorporate the Heinz ketchup bottle which is very distinguishable and find clever ways to turn it into tomatoes. The first ad slices the bottle up and the second uses the bottom and puts a tomato leaf on top to show the freshness of the ketchup. The tag line "no one grows ketchup like Heinz" is short and sweet and furthers the freshness of the product. I could not think of a better way to advertise ketchup. They are clever and portray the positive aspect of the ketchup, the fact that is fresh and made from real tomatoes in an artistic yet simple way.

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