BMW X1
I think this ad sends the right message but is very generic. It reminds me of a million other car ads that I have seen before. I do like that it encourages people to enjoy themselves in the moment and takes the viewer not only around the car but inside where the people are enjoying themselves. It focuses on the feelings of the consumers rather than just on what the car can do. I also like the fact that it takes you through four different environments to show you the car can do and handle anything. Problem is, I feel like I have seen it all before.
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