Thursday, April 1, 2010

Saatchi and Saatchi Copenhagen

Quicksilver
I think these ads are very artistic and creative. Usually jean advertisements are of topless models wearing the jeans in compromising positions but this something new and different. It portrays jeans in a completely different way. The fact that quicksilver is often associated with the beach it is appropriate that the animals made in the campaign are in the ocean. Quicksilver is often targeted at young boys and I think this is an ad that would attract them. It is scary and masculine but also young. This ad wouldn't make a grown man want to wear the jeans, but to a ten year old boy this would seem really cool and appeal to them.

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