Gossip Girl
This Gossip Girl campaign encompasses the show perfectly. All it takes is a scandalous picture and a tag line like "a nasty piece of work" to make the week until the next episode practically unbearable. Not only does this drive people who watch Gossip Girl religiously like me crazy but it attracts new viewers from the same age group. If I saw this ad and hadn't watched Gossip Girl before, I would definitely start. I think Gossip Girl and Wongdoody have a bright future with this campaign.
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