Orville Redenbacher Popcorn
This campaign for Orville Redenbacher is clever. They found a way to take on the competition without being tasteless or immature. Their competition is other snack foods and in their ads they show how much larger their portions are while still managing to be 100 calories. They make Pac Man out of popcorn eating the small, fewer amount of crackers. Weight is a growing concern driving people to eat less but this ad shows them that they can still eat just as much and consume the same amount of calories they would if they ate only a couple crackers. The ads are simple and to the point but aren't boring. I would look at this ad and automatically know what it was trying to portray even before reading the copy.
No comments:
Post a Comment