VitroRobertson

Asics

This ad promotes more than just running. There are two runners and the copy "lacking the breath to speak has a way of making you a better listener" shows that running can be a way to form relationships as well. Finding someone that likes to do what you do. Many believe that if you slow down and listen to someone and don't talk to fill the space you can really get to know someone and I think that's what this ad is trying to convey. There is a clear focus on the shoes in the ad, promoting Asics but there is more to the picture as well making it pleasant to look at. The people also look very fit and have desirable bodies which would inspire people to run.