Kiwi Shoe Polish
I think these ads are hilarious. The copies are very clever and thoughtful. It doesn't over sell the product and acknowledges the fact that shining your shoes is a minor part of a man's appearance by comparing it to other minor but important things. In saying lines like you will raise your chances from a 0 to 0.001 for dating a super model they are almost making fun of their product but in a charming, endearing way. It isn't saying this is the most amazing product in the world or exaggerating the effects of it like all of the Axe ads where women are drawn to men that wear Axe like magnets. This ad is simple and right to the point and finds the good in the product without making something up.
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