Levi's
I really like this Levi's campaign. It does take the form of the stereotypical jean ad where there is a topless model wearing only the jeans but it doesn't carry the same sex factor. The person in the ad is raw and real and that is what Levi's wants it's jeans to be. The jeans she is wearing are baggy and dirty, not form fitted. She is in the middle of a field walking, not in a club or on top of a guy. She is in nature and is free. The ad is adventurous and inspiring. The copy "All I need is all I got" has this strong go with the flow appeal to it. It makes you want to get outside and explore and even though Levi's is a label the superficiality of fashion and brands seems to go out the window. This ad is refreshing in more ways than one.
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