Juvenile Protection Association
I think this ad is really powerful. The arm that is made up of demeaning words like moron and fool is both artistic and has a large impact on the person looking at this ad. They are obviously trying to pull some heart strings with this photograph but it is appropriate because of the cause they are raising awareness for. It is a serious issue being advertised so it deserves attention. If I saw this ad in a magazine I would take a second look and pay attention. Nobody likes seeing a little boy cry but in some cases in takes showing someone something that they don't want to see in order to create change. This ad combines reality with art.
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