Sunday, April 4, 2010

Fallon London

Sony Cybershot
I think this is a good ad for a camera. It gives the consumer all of the power, and doesn't tell them what to shoot or a picture of something commonly considered beautiful. The pictures are the person, as said in the copy "you are what you shoot". People don't really get digital cameras like the Cybershot to take amazing photographs, they get them to have memories. It is visually artistic and engaging. I can't say that I think this ad is particularly original because I know that I have seen camera ads like this before but I like it and appreciate its message and artistic quality.

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