Kia
I like this Kia "A New Way to Roll" campaign. It's simplicity is what make's it work. The rows and rows of robots, sheep, and pawns make the car stand out and seem special and different. It is breaking the social norm and doesn't look like everything else. You automatically know where to focus your attention in this ad and I like that it's straight to the point. This ad reminds me of a lot of the Volkswagon ads in the way that it doesn't dwell on all of the different appliances and advantages of the car it just shows that it's something special in itself and in it's simplicity. Things like robots are controlled by other people and obedient and this car is different and new and breaks the repetition.
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