Friday, April 2, 2010

Leo Burnett New Delhi, India

McDonald's
This ad is thoughtful. It is for the opening of a new McDonalds so it showing a a new born baby. The Ronald McDonald face makes it quickly associated with McDonalds, being that he is one of the most well known figures in the world. I really like that this ad isn't a picture of a hamburger advertising cheap prices like most McDonald's ads. The other great thing about this ad is that the copy isn't necessary this ad could translate to anyone with any culture or language. The baby doesn't have a race, being that it is painted white to look like Ronald McDonald and is very clearly states the message. This ad should appeal to everyone.

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