Sunday, April 25, 2010

Mother NY

Target
These Target billboards were put up after Labor Day weekend in Times square and would later be turned into bags. The ads are very bright and colorful which catches your attention and the fact that they take up this much space in a place as busy as Time Square makes them seem important. Target is one of the brands that doesn't need to put words or products on their advertisements, just that Target sign and you know exactly what it's for and I think thats a rare accomplishment that most brands strive for. All of these designs are fun and appealing and if you saw this ad and then saw it on a bag you would be more inclined to buy it because you recognize it. I like that they are doing something new with their advertising that engages the consumer and obviously spreads the brand.

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