Orkin Pest Control
I think this is a clever campaign for Orkin pest control in Canada. Their copy "pests have nowhere to hide" is portrayed by all of the objects and appliances in the room virtually being wallpaper leaving no hiding places. They are highlighting their reliability and efficiency. There is an ad like this for each room of the house, showing that there are no limits and that they can get the job done anywhere. I like the thoughtfulness of the ad. There are no people or pests, the picture and copy say it all and I like that about these ads. They give the viewer credit for their intelligence and don't throw a picture of what they do or what they catch in their face. They make a clean, simple, to the point ad.
No comments:
Post a Comment