Mini Cooper
This ad reminds me so much of the minimalist approach that Volkswagon took. It is highlighting the fact that it is small, something that isn't always considered positive, and making it a good thing. It is focusing on the car and not using sex or a GPS system to win over consumers and that makes it appealing. In the over exposed, fast moving culture we are a part of it is refreshing to see ads made that don't try to shock us and that focus on the small things. Small should stop being viewed as a small thing, especially in terms of a cars when the environment is in trouble, and this ad is a step in the right direction.
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