Saturday, May 1, 2010

AMV BBDO London

Heinz Ketchup
This ad for Heinz ketchup is great. It shows people how important Heinz ketchup is to their meals and the different, unique ways people use it. Whether it's patting or scraping it out, spreading it all over the plate, or using it for a hamburger you know it's Heinz ketchup.The most amazing thing about it is that the bottle isn't in the ad the entire time and you still know what it's for. The Heinz ketchup bottle is like the Absolut Vodka bottle, they are so iconic that you don't have to see the bottle to know what the ad is for. The music compliments the ad well and the tag "It has to be Heinz Ketchup" with the bottle is the perfect ending to the ad.

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