Wednesday, May 5, 2010

Socially Irresponsible Advertising

Grey Amsterdam Breast Cancer
This campaign is for Pink Ribbon Magazine raising awareness about breast cancer. While the cause that this ad is promoting is a great and the motive itself is socially responsible, the ad is not. I think it's inappropriate to have a series of naked boobs in a Breast Cancer ad. If I had or knew someone that had breast cancer I would be offended that this is the aspect that the media wants to highlight: boobs. Not hope, not caring for each other, not sticking together...but boobs. Breast Cancer is shocking all on it's own, it doesn't need boobs to add additional shock value.

Draft FCB Taco Bell Drive Thru Diet
You have got to be kidding me. The fact that Taco Bell is actually trying to convince consumers that if they go through the taco bell drive thru and eat taco bell on a usual basis they will lose weight is one the most ridiculous ideas I have ever heard. It insults the consumers intelligence to think that they would believe this ad and it is a huge lie which shines badly on the product. This campaign is terrible.

Leo Burnett Chicago Disney
There should never be a Disney commercial titled "Pillow Talk". While I think the ad has a cute sentiment towards the end I think it's inappropriate that an older couple in bed together talking about their marital issues is for Disney. Disney is targeted at children and if a child wouldn't like or understand this ad. They would be much more likely to get the wrong idea about this ad before they got the right one.

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