I think socially responsible advertising is important. Good advertising gives the consumer something to think about and gives them credit for being intelligent. It also is conscious of the society it is advertising to.
AMV BBDO London- Act on CO2
This ad was to raise awareness about climate change and its connection to CO2 emissions. People are shown doing every day things and their carbon footprint is a visual, real footprint on the floor. This was to show people that even their small every day actions have an effect on the climate change. Most people are aware of the environmental changes that are happening but they don't take it personally and see how they can make a difference. This ad shows people what they can do in their every day life to help. I this this is an important issue and I like that the ad takes a more artful approach rather than an informative one. It is not talking at the consumer or scolding them, it is showing them.
This ad is for Honda's newer, cleaner, quieter diesel engine. Not only is this ad socially responsible because it helps the environment but also because the sound that a bad diesel car makes is annoying in general so it is socially conscious as well. The animation is great and the song is very catchy to the point where it takes an entire day to forget the words "Hate Something Change Something" out of your head. It is a good thing that this ad is memorable because it is something thats important. The hate for old diesel engines brought about this ad so this ad and change so it is promoting change and action as well.
LatinWorks Get Active
Obesity is a growing problem in America. This ad tries to inspire parents to make their children be active. The campaign shows Superman and Barbie, figures that young girls and boys look up to, overweight. Using these icons that are recognizable everywhere in the world makes the ad effective. Children need to be outside riding bikes or playing sports, not always inside playing with barbies and action figures.
Great examples of socially responsible advertising! This is what corporations should also strive for – responsible advertising – aside from striving to appeal to audiences in ways that still abide by the law. They should be aware of the message they are sending their viewers. It's not always about increasing profit, but being socially responsible and aware of ethical standards. Promoting with good deeds is what I call it.
ReplyDeleteVernia Soriano