Thursday, April 22, 2010

Secret Weapon LA

Jack In The Box
I have come to realize that fast food restaurants that have a face to identify, like McDonald's Ronald McDonald and Jack In The Box's Jack, with are much more memorable. I think this spot is hilarious. It is a common known fact that 24 hour fast food restaurants are a late night destination for stoners and that's what makes this ad so funny. The best part by far is the end when Jack tells him to order thirty tacos. The largest target market for fast food is teenagers and I think this ad would appeal to them. Not only is the subject of the ad a teenager but the humor is boyish as well. Not to mention, tacos for 99 cents are completely in the teenage and college budget.

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