Cadillac
I remember seeing the Cadillac ad with Kate Walsh on television for the first time, and hearing the line "The real question is when you turn your car on does it return the favor?" and thinking what a great line that is. This campaign was a good move for Cadillac because I always associated Cadillac with old women and this campaign is sexy and edgy. By using Kate Walsh and a seductive script it brings youth and excitement to a brand that has been around for a long time and because of that attracted a much older crowd.
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