Tuesday, April 6, 2010

The Kaplan Thaler Group NY

Trojan
I think the roller coaster is clever, implying that sex and an orgasm is as exciting as a roller coaster ride with the copy 'make one each special'. It definitely is straight to the point with the word orgasm making up the entire ad which I think would make people take a second look at it. There is nothing incredible about this ad but Trojan is a hard client to have. It does it's job in getting attention and appealing to a certain target audience.

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