TAB Energy Drink
These ads make women feel good about themselves, and inspire them to be fun and exciting. The copy's are cute and witty and encourage women to go out and have an all nighter at a club and dismiss clothes that don't fit as ugly because they are "fabulous". The women in the ads are young and pretty and are drinking Tab out of a martini class. I think this is a clever way to market a woman's energy drink. The ads themselves have a lot of color and energy. They translate well to their target market, young women. When I saw this ads I wanted to go out and have fun.
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